It’s no secret that beautiful Switzerland is filled with a lot of charm. It seems to have a storybook landscape and many travelers have a sense of awe when they visit this country. With so many incredible sights, destinations, towns, and cities , it can be hard to pinpoint what the prettiest place in Switzerland is. Frech Riviera, also known as the glamorous vacation destination buzzes with energy during the tourist season and is known as a playground for the rich and famous who have lavish vacation villas on the coast and impressive yachts docked in the harbors.